How to Manage Multiple TikTok Accounts for a Brand or Clients with Business Center

How do you manage several TikTok accounts for a team without sharing passwords? #

Use Business Center. An Admin links each TikTok account, the account holder approves the link in the TikTok app, and members get only the access they are assigned, so nobody needs another person's password. TikTok's Business Center help (read 3 October 2026) presents it as the hub for your business and advertising work on TikTok: you add advertiser accounts, TikTok accounts and other assets, invite people as members or partners, and give each of them permissions that fit their role.

Use only accounts you own or are authorised to manage. This guide covers the official tools; the rules behind them are in TikTok's rules for multiple accounts. If you also run ad accounts for clients, how agencies manage multiple client ad accounts covers the ownership model in general terms.

Business Center, Organization Accounts or TikTok Studio: which one? #

TikTok also says you can link only one TikTok account to one TikTok for Business account at a time (updated December 2025).

Roles: what Admin and Standard can do #

The table follows TikTok's roles page (updated August 2025). Finance roles can be layered on top of Admin access. When a TikTok account is linked, its permission level matters as well: Deliver ads is limited to advertising uses such as Spark Ads, while Manage account includes that and adds the ability to work with the account's organic, non-paid presence (updated September 2026).

Set it up step by step #

1. Create the Business Center. You need a TikTok for Business account first.
2. Turn on 2-Step Verification. Only Admins can. In the Security section choose Edit, then Only admins or All members (updated April 2025). TikTok's best practices recommend asking all members.
3. Add members. Open Users, then Add Members, enter the email address, and choose Admin or Standard. TikTok emails an invitation. Its add-members page (updated September 2026) says each Business Center can have up to 4,000 members.
4. Link existing TikTok accounts. Go to Accounts, TikTok accounts, Add a TikTok account, Link an existing TikTok account, Send a QR code, and set Manage account. The account holder scans the QR code in the TikTok app and grants the permissions. Only Admins can do this, and the holder needs the latest app version.
5. Or create an Organization Account. You need Admin access and a Business Center that has completed business verification. Choose Create a new TikTok account, then give a nickname and an operating region.
6. Assign people. Go to Accounts, TikTok accounts, View, the Members tab, Assign a new member, choose the members and their permission, then Confirm.
7. Agencies and outside partners. Open Partners, choose Add partner, enter the partner's Business Center ID or ad account ID, choose what to share, and confirm. Only Admins can invite partners.

Security habits TikTok recommends #

TikTok's Business Center best practices (updated February 2025) say to:

• keep the number of admins low;
• limit membership to people from your own company;
• ask all members to turn on 2-step verification;
• switch on the Email Domain Allowlist;
• review who has access on a regular basis and remove inactive users;
• give each person only the access their job needs.

Off-boarding: when someone leaves or a client ends #

Who is responsible? #

In the EEA, UK and Switzerland, TikTok's Business Terms (updated July 2025) say you remain fully answerable for what happens in connection with your Business Account, including what the people you permit do and your own decisions to grant or withdraw access. The U.S. Terms say separate terms govern services reached through TikTok For Business, Ads Manager and Business Center accounts. Keep a record of who authorised each person.

What if it fails? #

For login prompts and verification codes, see why TikTok keeps logging you out or asking to verify.

Where ADSSPEED fits #

Business Center decides who may access which TikTok account. ADSSPEED works alongside it, not instead of it. It is a desktop app for Windows and macOS that manages many browser profiles, so the accounts you are authorised to manage can each stay signed in within their own profile without signing each other out. Profiles keep their own cookies, local data and browser settings, proxies can be set per profile or assigned in bulk, profiles can be opened, stopped and organised in bulk, and data stays on your own computer. Use it only with accounts you own or are authorised to manage. ADSSPEED is not affiliated with TikTok.